TLDR: I've always built and sold to investors and operators: content sites, due diligence for website buyers, the done-for-you newsletter service. So rather than continue to chase the AI agency route, I did what I've always done and productized how I build, sell and invest online into Claude skills. The Redundant Plugin: 10 skills that do the work for you. $199 for the launch before they split into separate packs. New site and other projects being built at the end.
Hey there 👋,
Last issue I signed off: compound where you can, flip where you can't. Then I looked at my own AI agency and realised it failed the test.
I'd written that selling Claude installs is time-limited, like custom GPTs were, then kept doing them anyway. I built a print business owner two workers on a screenshare, one chasing unanswered quotes, one waking dormant customers. He made more on day one than I charged. The model works. But it's the same trade every time: my hours for their money (even if it’s a great hourly). The screenshare is the job, the skills are the asset. Fifteen years building businesses to run without me, and I'd built myself a job inside a window I'd already called closing. How's that for Redundant, lol indeed.
The thing that compounds was never the install. It's the skills. And the people best placed to use them aren't businesses that need hand-holding. They're you: investors and operators who buy their own tools and want AI doing the work.
So I'm doing what I've always done but forgotten to do for years: building for my audience, just as skills now instead of services. I'm calling it The Redundant Plugin:
Six business skills, three investing, and one +EV poker-thinking worker you point at any decision. And the outputs are all beautifully designed to make clear what you need to know. Here’s what you get for just $199:
Business Skills
Website due diligence worker on a Flippa listing
A website due diligence worker: written by someone who created the DD process at Investors Club with Andrej back in the day. Paste a listing, get a four-part report with the red flags, the seller questions, and a real Ahrefs Domain Rating that catches a faked traffic claim. It taps the newly released Ahrefs DR endpoint, so the authority number is the real one, not a guess. I ran it for this listing on Flippa. Above is the summary it displays and you can check out the full analysis here. It does everything for you, even pulls from archive.org.
A deal scanner that ranks Flippa's public listings against your buying criteria (and reaches Acquire.com and investors.club when you connect Claude in Chrome). Here’s one I ran for ecommerce sites on Flippa.
A beehiiv newsletter writer that pulls your stats and drafts, gives you a performance summary and writes your next issue in your voice. It’s what I use to help write this newsletter.
An acquisition market radar tracking multiples and buyer-or-seller timing across Flippa, Empire Flippers, investors.club, and Centurica. Here’s the report for June (update as often as you want).
A competitor intelligence brief that tells you what your rivals and your market are doing before it costs you. Here’s a sample (full one is more detailed/longer, I was running out of weekly credits at this point!)
And a Reddit growth worker that picks the subreddits for your product, finds the threads worth a comment and drafts replies that help first and don't get your account banned. It uses the Claude in Chrome plugin to take over your browser and find threads in Google search. I put in this Redundant Plugin product and here’s the impressive growth scan it came up with.
Investing Skills
Domain flip analyst on 200 domains from expireddomains.net
A domain flip analyst that scores an expired-domain list, pulls Ahrefs domain rating, and gives you the most to bid, the price to sell at, and who to sell it to. It’s a really awesome tool, here’s the output for a random block of 200 two word .com domains.
A crypto thesis builder that helps you form real conviction on one chain before you buy: the asymmetry, the honest bear case, what would prove you wrong. It got me into Sui (and why I now publish This Week In Sui). You can take a look at the output I ran comparing Solana vs Sui vs Monad here.
And a stock portfolio thesis worker that helps you check your portfolio against an overall thesis. It told me to drop $AI ( ▲ 2.66% ), which I agree with. Only I think people will buy it up by mistake, thinking it's OpenAI's IPO. Here’s what it said. I discuss my AI portfolio in the Skool community.
Poker Thinking Skill
EV decision analyser
An EV decision analyser that runs the +EV maths on any decision: the options, the odds, the payoffs, the move, and the one assumption that would flip it. You don't need to play poker. It's the framework the pros use to stay solvent, pointed at deals and markets. After my recent domain success I asked it whether I go all in on domain investing? Here is the full response. But don’t worry, like I wrote last month, I never go full anything anymore!
As you can see, these aren't theoretical. They're productized versions of the stack I run myself. The domain flip analyst is how I decide what to bid before an auction, and know what to sell for:
Install the Redundant Plugin once into the Claude desktop app. You'll need Claude Pro (or above), and I have 3 guest passes here that give you a week free. One file, all 10 workers, two-minute guide included. You run them. You read the beautiful output. If you can drag a file, you're technical enough.
You also get every future version of these ten as I improve them, so you're effectively hiring my setup, not buying a template someone made once and abandoned.
Available at $199 until I get the new Redundant site up next week (see below), where I'm splitting the skills into smaller niche packs sold separately for $199+ each. This is the only window where everything ships as one bundle at one price.
Run the maths the way I would. One domain flip pays for this several times over. One acquisition you walk away from because the DD worker surfaced something pays for it permanently.
Get the Redundant Plugin™ here.
It's like the SOPs I created in Process Street for Patey Premium back in 2020, but ones that AI just runs for you now. It’s wild how far we’ve come in just 6 years.
(On the trademark thing: I jokingly added it to the Flipping Websites™ Facebook group before I sold it back in the day, but the group grew too quickly and it couldn't be renamed!)
Building it out in Claude Code
The 10 skills work in both Cowork and Claude Code. I'd been having a huge amount of Fable fun with the latter, before the US government rug-pulled the model and I headed back to Opus.
Fable built me the entire spec of the crypto-native digital marketplace I always wanted when I burned six months of my life on Swwwap a few years ago. (That was a terrible domain name in hindsight.) Last cycle I wanted it on Solana. This time it would be Sui, gasless stablecoin transactions and no wallet setup thanks to ZK logins. Here's what I had in mind back in 2024:
I've also built a fully working poker web app at equilibrium.poker that replaces $50/m poker tracking software I’ve been paying for:
And here's what the new Redundant.lol currently looks like, launching next week:
I’m having so much fun with business again, I’ve rediscovered my love for it. I’m a creator and product person, and until now I’ve been limited by what I could build or who I could partner up with.
Solopreneurship really is the way and Michael O'Neal is back doing his Solo Hour with this new wave of AI. This type of entrepreneurship feels like 2012 all over again.
Until next time, go grab the Redundant Plugin.
Cheers!
Richard (@richardpatey)